Sports Tech 2 min read

Melbourne To Host ‘Sports Tech of the Future’ Event


The City of Melbourne is set to host a free discussion on sports technology as part of the City’s Melbourne Conversation Series.

The “Sports Tech of the Future,” session will take place at The Edge in Federation Square next Wednesday, July 17, and will explore how cutting-edge technologies are shaping the future of sports. The forum will feature a panel of experts discussing the latest innovations in athletic performance, sports integrity, and fan engagement, with key topics including virtual reality, AI-powered technologies, and advanced data analytics.

Dr. Machar Reid, Head of Innovation at Tennis Australia, will highlight how AI and technology are integral to modern tennis, from electronic line calling to digital fan engagement initiatives like the AO ArtBall and Action Audio. “Technology and data are now essential parts of the game,” said Dr. Reid. Jonathon Bernard, Creative and Innovation Director at the AFL, will discuss the AFL’s use of smart-ball technology and virtual-based training to enhance both the player and fan experience. “Technology is a key lever for improving fan engagement and making our great game more accessible,” noted Bernard.

Lisa Hasker OAM, CEO of Vicsport, will talk about the advancements in sports technology leading up to the 2032 Brisbane Games and their impact on participation and performance. “New advances in sport technology will enhance participation and performance,” Hasker stated. Emma Sherry, Dean of the School of Management at RMIT University, will explore the intersection of business, technology, and social impact within the sporting industry. “It’s important that we continue to explore emerging technologies to better understand their use within the sporting industry,” Sherry emphasised.

Lord Mayor Nicholas Reece highlighted Melbourne’s role as a hub for sports technology, highlighting the city’s ability to inspire the next generation of sportspeople and innovators. “We’re proud to provide a platform for experts to share their insights and inspire the next generation of sportspeople and innovators,” Reece said.

The event is free, but registration is essential. For more information and to register, visit the What’s On Melbourne website.

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