Melbourne Storm and Fiji Airways launch three-year partnership

Melbourne Storm has anncounced a dynamic three-year partnership with Fiji’s National Airline, Fiji Airways.

This collaboration will see Fiji Airways stepping into the role of Premium Partner for the NRL club. The partnership encompasses several elements, including naming rights for the club’s state-of-the-art gameday hospitality experience at AAMI Park. The recently unveiled Fiji Airways Lounge is set to become a hotspot for Storm fans and enthusiasts. The Fiji Airways logo will proudly grace the front of the Melbourne Storm shorts, marking their new status as the club’s official shorts sponsor.

“Today is an exciting day for Melbourne Storm and we’re very proud to announce a new three-year partnership with Fiji Airways,” Storm CEO Justin Rodski said.

“This partnership is not only about connecting with Fiji Airways and the wonderful people of Fiji but providing an opportunity for Fiji Airways to connect with our members, with our fans, with our corporates and our partners, to bring them into the Fiji Airways family.”

Recognising the deep passion for rugby league among the Fijian community, Rodski revealed that there will be a series of new initiatives both in Fiji and Melbourne over the coming months to further strengthen this connection.

“Fiji Airways is the best airline in the Pacific and one of the best airlines globally, and we’re extremely proud to be partnering with them.”

Akuila Batiweti, Fiji Airways’ Chief Marketing and Customer Officer, highlighted the alignment of values between the two brands, describing the partnership as a natural progression.

“For us at Fiji Airways, we are so excited for this partnership, we believe in the values of family, connection and exceptional services and for us as a brand our purpose is to fly for Fiji,” Batiweti said.

“We believe this partnership and the values that Storm has fits perfectly with our brand.”

Recently recognised as the best airline in Australia and the Pacific, Fiji Airways continues to climb the ranks, securing the 15th spot in the world according to SKYTRAX. This partnership not only enhances Fiji Airways’ brand and image but also aligns with their goals, especially in Melbourne and Australia, where they currently operate 10 flights per week.

Batiweti expressed his anticipation for the future, stating, “We can’t wait to see where this partnership takes us for the next three years and beyond.”