Melbourne Agency Greenroom Digital goes global
Seven-years of successfully navigating the sports and entertainment space, Melbourne agency, Greenroom Digital are going global.
The Melbourne based digital activation agency offers clear and scalable digital marketing initiatives and has gained the attention of global brands and agencies, which will see them expand into Asia, the US and the UK.
Currently, Greenroom Digital service some of the largest brands and rights-holders in Australia’s sports and entertainment industry and are fast becoming one of the world’s most effective digital agencies in the sports and entertainment space, focusing on delivering direct commercial returns to their clients.
Co-Founder and CEO of Greenroom Digital, Nick Biggin, says the last three years of business has seen some extraordinary outcomes, leaving them in good stead and in high demand.
“We noticed a gap in the market where you had corporates throwing money into sports sponsorship, with no way of truly determining the effectiveness of their spend,” Biggin said.
“Our model gets in behind the sponsorship and works with a unique methodology to capture and use large data, that in turn, will work to drive sales and inform business decisions.”
“We work with a number of AFL clubs, including Melbourne and Collingwood Football Club as well as the NRL.”
This year, the company has entered into an agreement with CSM Sports & Entertainment (CSM), which has seen Co-founder of Greenroom Digital, Tom Huggins, relocate to London, and newly appointed Melbourne FC CEO Gary Pert (former Chief Executive of Collingwood FC) sign on as the Executive Chairman and mentor of the growing business.
Group CEO of CSM, Matt Vandrau, says the Australian sport and digital marketing space is very innovative and Greenroom Digital has managed to become an industry leader.
“The Australian sport and digital marketing space is well thought of – often leading in its innovation and advancement.
“Through our research and due diligence, we discovered Melbourne’s Greenroom Digital and were quick to engage and determine their unrivalled ability to help propel our business forward and ensure we’re always at the forefront of what we do and the results we secure for our clients,” he said.
Co-Founder and COO of Greenroom Digital, Tom Huggins, has moved to London to set up their global HQ and says they’ve already begun to see some promising, early wins with CSM alliance.
“What we’re able to do, at Greenroom digital is unique, and it’s really exciting we are being recognised on a global scale,” he said.
“Since joining the CSM team here in London, we have already had some great wins, with the likes of AIA Group Limited, Vitality, Specsavers, and Millennium Hotels.”
“In good time, our expansion into new territory will stem further than Asia and the UK. We believe opportunities will present themselves throughout Europe, the US and UAE as more and more brands look for more accountability from their sports and entertainment partnerships”.
