Mediapro Lands Exclusive Production Deal with World Karate Federation Until 2025
Spanish media rights and production agency, Mediapro, has inked a significant contract to produce live coverage and content for events organised by the World Karate Federation (WKF) until 2025. Operating through its Broadcast Media Services (BMS) division, Mediapro is set to deliver comprehensive audio-visual production and live coverage for key WKF competitions throughout 2024 and 2025. This encompasses eight Karate 1-Premier League events, the World Team Championships, and the World Individual Senior Championships.
As part of the agreement, Mediapro will also create a 25-minute program for each tournament during the Karate 1-Premier League circuit, along with additional content for the two championships. The deal extends to the production of the Senior European Championships for the European Karate Federation continental governing body in both 2024 and 2025.
The collaboration aligns with significant changes in WKF competitions. Starting in 2024, the World Team and Individual Championship tournaments will be held separately in alternate years, enhancing global coverage of karate events. Additionally, the Karate 1-Premier League events in 2024 and 2025, along with the continental championships, will now serve as qualification events for the World Individual Championships.
WKF President Antonio Espinos stated, “The agreement with Mediapro represents a milestone for the WKF, and we are pleased to have a global market-leading company as our main media partner.”
“Given Mediapro’s extensive experience in the production of sporting events and content integration, we are convinced that our major events will reach never-before-seen heights in terms of excellence and popularity.”
“This partnership will surely help us promote our most important events worldwide even more and will increase karate’s wider audiences in a broader global market.”
Mediapro, known for its involvement with major sports organisations including FIFA, UEFA, FIBA, and the International Olympic Committee, has established itself as a prominent player in the sports media industry. The agency holds a significant deal with LaLiga for free-to-air rights in Spain until 2024-25, and recently, it secured an agreement with Conmebol for the host broadcast of the Copa Libertadores Femenina club competition in South America.