2 min read

MARS Calls Time On Renegades Sponsorship


The Melbourne Renegades are on the hunt for a new principal partner after MARS declined to renew its sponsorship of the Big Bash League franchise.

It brings to an end one of the Big Bash League’s most successful club partnerships after first coming on board for the BBL|06 season.
Throughout the four-year partnership, fan research showed MARS became the most recognised club partner in the Big Bash as the club won its first BBL title and reached the WBBL finals in consecutive seasons.

“We are enormously proud of the strong partnership that we have built with the Renegades BBL over the past four years, and the Renegades WBBL since 2018, as the leagues have grown and cemented their place in the Australian sporting calendar,” Senior Brand Manager of Mars, Kaitlin Williams, said.

“We believe now is the right time to shift the focus of our MARS® brand to connect with new audiences.

“We wish the Renegades all the best in their next season and we look forward to continuing to watch both teams succeed in the leagues.”

Melbourne Renegades General Manager of BBL Commercial and Marketing, Nick Cummins, thanked MARS for its contribution to the club.

“We’re proud of the fantastic partnership we’ve developed with MARS over the last four years.

“It has been enjoyed by our players, members and fans, with the BBL title success and the continued growth of our WBBL program key highlights,” Cummins said.

“While we’re naturally disappointed to see this partnership come to a close, we understand that any partnership of this scale will always evolve.

“We’re in the process of securing a new Principal Partner and further announcements will be made when appropriate to do so.”

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