Marriott Bonvoy Lounge Elevates VIP Experience at Boost Mobile Gold Coast 500

Supercars has announced a prestigious new partnership with Marriott Bonvoy, debuting the Marriott Bonvoy Lounge at the 2024 Boost Mobile Gold Coast 500. As part of this collaboration, JW Marriott Gold Coast Resort & Spa and Sheraton Grand Mirage Resort Gold Coast will also serve as the Official Hotel partners for the event, offering luxurious accommodations to racegoers.

The newly launched Marriott Bonvoy Lounge will offer a VIP experience for Marriott Bonvoy members and guests, featuring premium trackside views, luxury seating, and tailored hospitality packages. The lounge will also provide private dining with a full-service food and beverage menu, access to private restrooms, and air-conditioned spaces for comfort. Personalised concierge services will further elevate the guest experience, ensuring attendees enjoy Marriott’s signature brand of luxury.

This activation reflects a growing trend in sports hospitality, where premium lounges and VIP areas are becoming central to major global events. Marriott Bonvoy’s approach mirrors similar activations seen at the Formula 1 Miami Grand Prix (Paddock Club) and the U.S. Open, where hospitality brands create exclusive experiences to boost fan engagement and loyalty.

For Marriott Bonvoy, this partnership is part of a broader strategy to increase visibility in the sports sector while driving loyalty program growth. As the Official Hotel partners, JW Marriott and Sheraton Grand Mirage will enhance the race weekend experience with their renowned luxury accommodations, further aligning their brand with high-profile sporting events.

In 2024, Supercars is strategically enhancing the fan experience, with the Marriott Bonvoy Lounge acting as a key VIP offering. As Supercars expands its partnerships with brands like Marriott Bonvoy, these activations demonstrate how corporate sponsorships are essential to driving fan engagement and long-term business growth.

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