Mahou San Miguel And LaLiga Sign Five-Year Sponsorship

Spanish brewing company, Mahou San Miguel and Spain’s top-flight football competition, LaLiga, have signed a new five-year sponsorship agreement. Mahou San Miguel hopes to benefit from LaLiga’s international presence as well as increase its partnerships with Spanish football associations.

Mahou San Miguel CEO, Alberto Rodriguez-Toquero, said: “This agreement is much more than a sponsorship.”

“It’s a reflection of our historic ties to football and of our company purpose: to create moments of unity and connection that improve people’s lives.

“Having LaLiga as our traveling companion will enable us to strengthen our ties to fans and to offer them content and unique experiences around football in Spain and outside of it,” he said.

Commenting on the sponsorship, LaLiga president, Javier Tebas, added: “At LaLiga we understand that this partnership with Mahou San Miguel represents the natural evolution of the relationship we have been building for ten years.”

“We are both leaders and inspiring brands, and we have common values.

“We are convinced that we are going to achieve new visibility in Spain and internationally with this partnership,” he said.