Luke Littler commercial profile grows with BoohooMAN partnership

Luke Littler has solidified his position in the sporting realm by renewing his exclusive partnership with BoohooMAN, signing a six-figure deal.

Capitalising on his burgeoning success, Littler swiftly secured a modelling deal with BoohooMAN following his initial foray into the 2024 World Championship finals.

This latest long-term agreement signifies the brand’s commitment to fostering genuine collaborations that extend beyond the realms of traditional fashion.

Commenting on the partnership extension, Littler, said: “Continuing with BoohooMAN feels like a natural fit for me.”

“They understood my style from day one and have been incredibly supportive throughout my journey. I’m looking forward to creating something special together that connects with both darts fans and fashion enthusiasts. The best is yet to come,” he said.

BoohooMAN CEO, Samir Kamani, added: “Luke represents exactly what our brand stands for—breaking boundaries, defying expectations, and setting new standards.”

“His journey from teenage talent to world champion perfectly aligns with our brand ethos,” Kamani said.

The collaborative efforts between Littler and BoohooMAN will include exclusive photoshoots, dedicated content creation, and innovative social media campaigns, aimed at engaging audiences within both the fashion and sports communities.

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