Little Caesars Named NFL Pizza Partner
Little Caesars, the third largest global pizza chain, has partnered with the National Football League for social media activations, new products, and promotions.
With the pizza brand’s first marketing campaign set to roll ahead of the 2022 NFL season starting 8 September, no terms surrounding the partnership have been officially announced.
NFL chief revenue officer and executive vice president of partnerships, Renie Anderson, said the league is “thrilled” to partner with the pizza chain.
“With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States,” Anderson said.
Little Caesars president and CEO, Dave Scrivano, added: “Hungry fans can enjoy weekly gametime meals at a very affordable price during a time when food prices on the rise.”
In an interview with Forbes, Little Caesars director of strategic communications and media relations, Jill Proctor, expressed the timeliness of the deal.
“Now is the right time for this deal because we are seeing incredible momentum and increased demand for the value and convenience Little Caesars offers,” Proctor said.
The 2021 NFL season saw 17.1 million viewers per game, marking a 10 % increase compared to 2020 and the highest average since 2015.
Front Office Sports also recently reported the NFL is scheduled to surpass US$2 billion (AUD$2.89 billion) in sponsorship revenue for the upcoming season compared to US$1.8 billion (AUD$2.60 billion) in the 2021 season.