Ligue 1+ Surpasses One Million Subscribers Weeks Into New Season

LFP Media has confirmed its Ligue 1+ OTT platform has surpassed one million subscribers just weeks into the 2025/26 season, significantly outpacing its initial target for the full campaign. By 14 September, the service had recorded 1.026 million subscriptions, with 72% of users committing to a full-season package.

The milestone highlights the accelerating role of direct-to-consumer platforms in European football and highlights how France’s top flight is positioning itself in an increasingly competitive media rights environment.

Distribution and Partnerships

Beyond its own app across Samsung, LG, Google, Apple and FireTV, Ligue 1+ has been integrated into platforms such as DAZN, Prime Video, RMC Sport, Molotov and major French telcos including Orange, Free, SFR and Bouygues Telecom. Bundled offers and co-marketing campaigns with these partners have been key to penetration in both domestic and international markets.

Implications for Rights Holders

The early success of Ligue 1+ provides LFP Media with valuable leverage as the league navigates future broadcast negotiations.

It demonstrates that, with the right distribution mix and content strategy, a direct-to-consumer model can complement rather than compete with traditional rights deals.

For clubs, higher visibility and direct engagement with supporters may also strengthen commercial opportunities in sponsorship and merchandising.

While questions remain about subscriber retention and long-term profitability, reaching the one-million mark so quickly signals strong demand and a robust starting point for growth.

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