LA Kings and Ontario Reign Announce Partnership with Vet Tix

The LA Kings (NHL) and Ontario Reign (AHL) have announced a multi-year partnership with the Veteran Tickets Foundation (Vet Tix), marking the first time a professional hockey franchise has signed an official agreement with the leading veteran service organisation.

Brokered by AEG Global Partnerships on 4 February 2026, the alliance is designed to expand access to professional hockey for the military community across Southern California.

By providing thousands of complimentary tickets annually, the organisation aims to reduce transition-related stress and strengthen family bonds through shared live entertainment experiences.

For AEG, the partnership aligns with a broader commitment to community impact ahead of a high-stakes 2026-27 season, which will also see the Kings host the Vegas Golden Knights in Ontario for the fourth edition of the Empire Classic.

Commenting on the partnership, LA Kings president, Luc Robitaille, said: “We’re incredibly proud to partner with Vet Tix as we continue to seek new ways to give back to those who have given so much to us.”

“This partnership will significantly enhance our ability to welcome them to our arena where they’ll be able to create the lasting memories they deserve,” Robitaille said.

Partnership Deliverables and Fan Access

Verified Vet Tix members (including veterans and first responders via 1st Tix) will have access to “thousands” of seats at Crypto.com Arena and Toyota Arena throughout the regular season.

In addition, the deal includes a provision for special playoff ticket access should the LA Kings qualify for the NHL postseason, a rare inclusion in such community partnerships.

The teams will produce collaborative digital storytelling content and air commercial spots during home games to drive new memberships for the foundation, which currently serves 2.5 million verified members.

Strategic Regional Impact

Ontario Reign president and LA Kings CRO, Darren Abbott, noted the partnership allows the club to demonstrate its commitment to first responders in a “meaningful and consistent way.”

While Vet Tix has worked with various teams on an ad-hoc basis since 2008, this is the first formal, multi-team franchise partnership in the hockey category.

Vet Tix reported that 99% of its revenue is spent on its programs, ensuring that the vast majority of resources from this partnership directly benefit the service members and their families.

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