Internet personality and boxer, Jake Paul, and Joey Levy, co-founder of sports-gambling tech platform, Simplebet, are set to launch a new sportsbook, Betr, giving punters the chance to wager money on the smallest moments in matches.

Betr, who operates out of Miami, recently closed a US$50 million funding round, which included NFL stars, Braxton Berrios, Dez Bryant, Ezekiel Elliot, DeSean Jackson, and Richard Sherman, rapper Travis Scott and, co-owners of the San Francisco 49ers, Mark Wan and Miami Marlins, Roger Ehrenberg.

The group plans to create a simpler betting experience, centred around micro-betting, including the result of the next baseball pitch or football play, which aims to lower the barrier of entry for first-time bettors, while also keeping punters more engaged.

Commenting on the platform, Paul, said: “I wasn’t into sports betting until I was introduced to micro-betting.”

“We want to be the category defining consumer company in both sports betting and sports media by the end of the decade and are confident we will achieve that goal,” he said.

Betr will be available in all 50 US states from launch, while also being a free-to-play platform, which allows the company to gain customers quickly and test its tech as it learns the betting market.

Additionally, Betr will launch a media company, which will lean heavily on Paul’s expertise in producing content.

The announcement comes after IMG announced a partnership with Pointsbet to elevate the sports betting experience.

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