IMG, PointsBet Partnership To Elevate Sports Betting Experience

IMG Arena has announced a partnership with PointsBet to enhance the streaming services of over 40,000 games and matches.

The sports betting service and the world-class arena have signed a two-year partnership, to improve viewing and interactive experiences.

Fans will be able to access content from over 200 associations and events including the MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker, World Table Tennis and more.

Commenting on the partnership, PointsBet USA CEO, Johnny Aitken, said: “Our north star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount.”

“PointsBet is recognised as the home of in-play betting, and this partnership with IMG Arena solidifies our position as a leader in this space.

“We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year,” he said.

IMG Arena senior director of sales, Brian Clayton, added: “We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators.

“The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live,” he said.

The announcement comes after IMG Arena obtained the streaming and data rights for German Football.