Surfing Australia has announced car manufacturer, Hyundai Motor Company Australia, as the official naming rights partner of the sport organisation’s high-performance centre (HPC).

The deal will see the fleet of Hyundai vehicles at the HPC continue their full-time duties by providing exclusive transport for The Irukandjis Australian Surfing Team, talent ID athletes and private paying guests at the centre.

Commenting on the partnership, Hyundai partnership specialist, Ava Elvy, said: “Hyundai is thrilled to be the naming rights partner of Surfing Australia’s high-performance centre.”

“As a leader in future mobility technologies, Hyundai truly values the importance of innovations in benefiting Australians now and in the future.

“The opportunity to support the HPC and help shape Australia’s next generation of champion surfers through cutting-edge training programs is a perfect fit for Hyundai,” she said.

CEO, Chris Mater, added: “To be able to bolster our long-standing fruitful relationship with Hyundai is a massive coup for Surfing Australia, we couldn’t ask for a better naming rights partner to our industry leading Surfing Australia High Performance Centre (HPC).”

“We look forward to putting the epic Hyundai fleet vehicles to good use,” he said.

Additionally, the HPC, which is called the Hyundai Surfing Australia High Performance Centre, will offer one-of-a-kind training, where surfers from all levels can access the same services, with coaching sessions and term programs with experts and personalised instruction.

The announcement comes after the World Surf League and Box to Box Films announced a partnership expansion, which will see the production company behind the WSL series ‘Make Or Break’ have exclusive access to produce original unscripted and scripted projects from the five-decade archive of surfing.