Hockey Australia and The Pass Join Forces to Amp Game-day Experience

Hockey Australia has entered into a multi-year agreement with The Pass, a growing hospitality loyalty program, in a deal aimed at enhancing the off-field experience for registered members.

Under the arrangement, which designates The Pass as Hockey Australia’s Official Hospitality Partner until July 2026, members will gain access to offers across more than 200 bars, restaurants, pubs, and event venues nationwide.

The partnership extends the governing body’s membership value proposition while creating a new channel for community engagement beyond the playing field.

Expressing the move as a step towards reinforcing the sports social fabrics, CEO of Hockey Australia, David Pryles, said: “This is fantastic news for hockey players of all ages across the country and a great addition to our membership offering.”

“From a five-year-old starting through our Hookin2Hockey program to an 80-year-old enjoying the game in Masters, hockey is about connection, community and lifelong participation,” Pryles said.

The deal provides The Pass with direct access to Hockey Australia’s membership base, positioning its network of venues as hubs for player and supporter gatherings.

The Pass CXO, Marianne Mewett, said the company was focused on supporting both grassroots and professional sport, adding: “We are excited for our local pubs to be the official hospitality home for Hockey Australia and all its members in the 2025/26 season, creating a space for all to socialise, debrief and celebrate together.”

The offer includes a AUD10 dollars welcome credit upon downloading and placing a first order via The Pass app, a 10% discount on food and beverages at participating venues, and additional incentives such as birthday credits, loyalty rewards, and member-exclusive specials.

The Pass, which has been steadily expanding its venue network, gains a foothold in the sports sector through the deal, reinforcing the crossover between hospitality and sporting communities.

Members can redeem benefits by downloading The Pass app, linking their Hockey Australia membership, and accessing offers in their local area.

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