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Hino Extends Supercars Partnership


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upercars has announced a three-year extension of its partnership with Hino Australia, with the company to remain the official light & medium duty truck and bus sponsor of the competition.

Hino will also remain the official sponsor of the Supercars Recovery Team for Supercars-promoted events, after first signing on as a partner in 2016.

Hino Australia CEO and president, Sam Suda, said: “Over the last five years, Hino launched new models across our range, the brand exposure generated from Supercars has positioned us perfectly to capitalise on the new products, as demonstrated in recent record-breaking months.”

“The demographic of Supercars fans on TV and at the track aligns perfectly with our customers.

“There simply was no other option; Supercars provides us with the unique and tantalising combination of a national sponsorship with significant TV and branding opportunities plus the nationwide footprint delivers customers and dealers with unique trackside experiences.

“We are pleased that Supercars fans will continue to see fan favourite, and Hino ambassador, Neil Crompton presenting the Hino Hub, with his statistical updates and race day information during the television broadcasts,” Suda said.

Supercars CEO, Sean Seamer, said the extension, which comes as the motorsport competition is set to announced four more events to be held before the season-ending Repco Bathurst 1000, has great mutual benefit.

“We’re thrilled Hino has partnered with Supercars through until at least 2025,” Seamer said.

“This commitment to continue the support of our category shows Hino Australia values our current relationship and the benefit it brings both parties.

“We look forward to working together again over the next three years,” he said.

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