Hawthorn Launches 25-Year Retrospective Exhibition Celebrating Silver Anniversary in Tasmania

Hawthorn Football Club has officially opened a special 25-year retrospective exhibition at the Launceston Town Hall to mark a quarter of a century of the club’s presence and partnership in Tasmania.

The free public installation serves as a commercial and community engagement activation anchoring the club’s silver anniversary milestone in the state.

The exhibition provides an interactive football archive, showcasing the premium historical assets and iconic pieces of memorabilia accumulated throughout Hawthorn’s memorable 25-year tenure in Tasmania.

Exhibition Features

The Launceston Town Hall installation features a curated selection of the club’s historical milestones, player memorabilia, and interactive fan experiences:

• Elite Silverware Display: All four AFL Premiership Cups from the 2008, 2013, 2014, and 2015 flags are positioned front and center for public viewing.
• Player Memorabilia: Features marquee items, including the final Tasmanian-worn match guernsey of legendary forward Lance ‘Buddy’ Franklin.
• Archival Content: Curated timelines and historic newspaper clippings mapping the club’s regional football footprint.
• Fan Activation: A dedicated interactive wall displaying life-sized player profiles for visitors to measure against.

Exhibition Operational Schedule

Entry to the retrospective exhibition is entirely FREE for all members, fans, and the general public, operating under a limited-time block:

Integrated Strategic Marketing Campaign

Alongside the physical exhibition at the Town Hall, Hawthorn has rolled out a comprehensive suite of commercial and marketing initiatives designed to amplify the 25-year milestone across regional and national media channels:

• Broadmedia Campaign: A major television broadcasting campaign featuring past and current elite players reflecting on the club’s Tasmanian history.
• Local Cultural Collaboration: A specialised brand partnership with regional Tasmanian cultural and textile icon Waverley Mills.
• Print Media Distribution: The broad distribution of a dedicated commemorative magazine published within The Examiner newspaper over the upcoming weekend.
• Marquee Matchday: Elite matchday celebrations scheduled for the upcoming Round 17 fixture when the Hawks take on Melbourne.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.