Guild Esports PLC has announced the launch of its in-house creative and production agency, Guild Studios.

Designed to connect brands and media owners with esports, gaming, Gen-Z and Gen-Alpha audiences, Guild Studios will provide end-to-end creative services, production and consultation in esports marketing directly to brands, agencies and media owners.

The AIM-listed company has secured major campaigns and projects with notable brands including Samsung, representing an important new revenue stream for the company.

Guild Studios will sign client mandates for work on individual campaigns, independent from the selling of branding rights to Guild assets or IP.

Commenting on the partnership, Guild Esports chief executive, Jasmine Skee, said: “Creating new revenue streams and generating value for investors are the company’s key objectives for 2023.”

“Guild Studios enables us to monetise our vast in-house expertise in esports by supporting brand owners and sponsors with innovative campaigns, branded content and advertising to a range of companies looking to grow their engagement,” she said.

Combining in-house production and creative services with Guild’s leading physical facility in Shoreditch and its incubator programmes, the company is poised to become the premier agency to consult and execute gaming and esports briefs for brands seeking to connect with the estimated 600 million esports fans globally.

Guild Studios’ campaigns will target online and video content, social media platforms, live esports events and in-game advertising.