Genius Sports Launches BetVision for Enhanced Soccer Betting

Genius Sports Limited (“Genius Sports”) has unveiled BetVision for Soccer, marking the introduction of the world’s first interactive in-game wagering platform tailored specifically for global audiences.

This product empowers sportsbooks to offer a cutting-edge experience across premier soccer leagues, including the French Ligue 1, Brasileiro Série A, Dutch Eredivisie, Turkish Süper Lig, and UEFA Champions League qualifiers.

Commenting on the launch, CEO of Genius Sports, Mark Locke, said: “BetVision for Soccer defines a new era of interactive sports betting and fan engagement.”

He emphasised the platform’s revolutionary potential, asserting that it transforms the way fans engage with and experience soccer by merging immersive live streaming, real-time data, and smooth in-game betting into one cohesive platform.

Head of Infront Bettor, Chris Catling, noted that BetVision complements their broader strategy focused on enhancing fan engagement and creating more immersive betting experiences.

He highlighted that since the launch of their innovations like real-time streaming and instant highlights, BetVision takes these advancements further, bringing their rights portfolio to life in an interactive and bettor-friendly manner.

To enhance the offering, Genius has partnered with Infront, securing access to premium video content from various top-tier football competitions.

With BetVision, sportsbooks gain access to over 120 soccer competitions, creating a unique opportunity to engage fans and increase in-game revenue.

The platform leverages artificial intelligence to enrich the live viewing experience, embedding data-driven insights and storytelling elements that spotlight players and provide personalised bet tracking features.

A standout “Touch-to-Bet” functionality enables users to interact directly with the live video by selecting individual players to access specific betting markets instantaneously.

All these features are integrated within a single interactive player interface for an uninterrupted viewing experience.

BetVision has already made a significant impact in the NFL, where it launched in 2023.

Major sportsbooks including DraftKings, FanDuel, and Caesars Entertainment were early adopters of BetVision, benefiting from its real-time insights, custom viewing options, and seamless in-play betting capabilities, which have significantly enhanced the engagement of NFL audiences.

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