Gemba Announces ClimatePartners Partnership and MCC Extension

Gemba, a world-class business and marketing strategy company, is teaming up with ClimatePartner to offer climate action strategies to various businesses and organisations.

They will provide services ranging from a sustainability strategy, emissions reduction, offset programs and communication strategies.

This will be done by using Gemba’s appreciation of building world-class sports and entertainment organisations.

Gemba managing director, Andrew Condon, said: “72% of Australian sports fanatics [are] passionate about environmental sustainability, our industry not only has a unique opportunity to play a leading role in climate action.”

“We would argue that we have a clear responsibility to do so.

“Our alliance with ClimatePartner creates a clear pathway to enable sport and entertainment organisations and their fans to become part of the solution,” he said.

ClimatePartner commercial sustainability manager, Oliver Allcock, said this partnership is about driving meaningful change on climate change within the sports and entertainment industry.

“ClimatePartner is delighted to support Gemba as they promote sustainability and climate action,” Allcock said.

“ClimatePartner views sports and entertainment as industries that have a significant footprint but are also uniquely positioned to engage with customers and drive positive impact.

“We look forward to partnering with Gemba and working together to inspire climate action across the APAC region,” he said.

In addition, Melbourne Cricket Club (MCC) have extended their partnership with Gemba for another 12 months to manage and deliver data, analytics, and business intelligence functions for the organisation.

MCC CEO, Stuart Fox, said: “The partnership with Gemba is helping the MCC to accelerate its aspiration to be a more data-driven business.”

“As a venue, we collect a lot of event data and it’s critical that we use it to make evidence-based decisions to continually provide the world’s best stadium, services, and facilities to our customers,” Fox said.

Gemba head of strategy and data & analytics, Mark Zucco, said the collaboration will boost the MCG’s quality of experience for the users as well as its sustainability.

“My earliest live sporting memories were at the MCG as a kid, so to partner with the MCC is a dream opportunity for me personally and professionally,” Zucco said.

“A great proof point for Gemba as we continue to expand our data & analytics practice.

“We are also really excited to be partnering with an organisation that has such a clear focus on environmental sustainability in sport and entertainment, which is also a key pillar in Gemba’s organisational vision,” he said.

Gemba and the MCG will be working together to improve the event experience for patrons, members and general attendees with the data gathered used to understand the stadium’s use and performance as well as the Australian Sports Museum and surrounding infrastructure.