UFC, the world’s premier mixed martial arts organisation, and GameDay Ready, an athletic recovery organisation, today announced a multi-year marketing and research partnership that expands on their previous agreement.

The new deal has seen GameDay Ready’s new Patent Pending CONOCB2™ line of products be named the Official Pain Reliever of UFC and the UFC Performance Institute. 

UFC says that GameDay Ready’s new CONOCB2™ products use a combination of herbal and highly concentrated ingredients, that are formulated to support targeted pain relief, swelling, and soreness at the muscular and joint levels.

UFC and GameDay Ready will also collaborate on a research program that will study the benefits of GameDay Ready’s CONOCB2™ products when used by UFC athletes during stages of performances. 

The program will be voluntary for athletes who wish to participate.

UFC athletes will have access to a range of products, like CONOCB2™ topicals and oils, as well as red-light therapy technology, which  UFC Performance Institute vice president of Performance, Duncan French, says promotes optimal recovery and regeneration between rigorous physical activities.

GameDay Ready Recovery Zone and the UFC Performance Institute have previously collaborated to provide photobiomodulation therapy (red-light therapy) to UFC athletes.

As part of the new agreement, GameDay Ready branding will be integrated into UFC’s events throughout the year, including select UFC Pay-Per-Views and Fight Nights, which will be highlighted within broadcast features, and receive prominent placement inside UFC’s Octagon.

Additionally, UFC and GameDay Ready will collaborate on original content that will be distributed across UFC-owned social media channels, as well as the creation of an annual Brand Ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.

UFC senior vice president of global partnerships, Paul Asencio, said they were thrilled to announce GameDay Ready as their inaugural partner in this newly created partnership category.

“I believe we are just beginning to tap into the natural synergies between our two brands, discover the potential benefits for UFC athletes, and connect with consumers who are increasingly looking for all-natural, drug-free pain relief products to fit their active lifestyles,” Said Asencio. 

GameDay Ready CEO, Steve Rector, also said they were excited and proud that their product had been chosen as the Official Pain Reliever of UFC.

“Our work with UFC and the UFC Performance Institute has proven that we have the opportunity to positively impact the recovery and performance of world-class, elite athletes,” said Rector.

“Imagine what it will do for consumers around the globe looking for all-natural, drug-free pain relief.”

CONOCB2 is BSCG Drug-Free Certified and is not prohibited by the World Anti-Doping Agency (WADA).