Fan Engagement 2 min read

Formula 1® Returns to Racing with Five Lights, A New Cinematic Campaign Voiced by Colin Farrell

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Formula 1 has officially launched “Five Lights,” a new cinematic campaign narrated by passionate fan and acclaimed actor Colin Farrell.

Set to the music track Reign by UNKLE featuring Ian Brown, the film explores the pre-race countdown, capturing the focus, anticipation, and composure required to compete at the ultimate limit of human and technical performance.

The campaign aims to deepen consumer connection and drive further commercial returns across global markets.

Commenting on the intent behind the creative rollout, Formula 1 chief commercial officer, Emily Prazer, said: “Five Lights captures one of the most powerful moments in Formula 1, when anticipation, excitement and pressure all come together just before the race begins.”

“As we return for the second half of what has already been an incredible season, we wanted to create something that reflects the emotion of our sport and the connection our fans feel with the teams and drivers every race weekend,” she said.

The launch coincides with a record-breaking commercial period for the organisation, which now boasts more than 830 million fans worldwide. Driven by rising television audiences, growing digital engagement, and a diverse roster of commercial partners, the 2026 season has already delivered eleven consecutive sell-out Grands Prix and six new circuit attendance records.

The FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2026 marks the beginning of the second half of the campaign, with Mercedes currently leading both the Drivers’ and Constructors’ World Championships.

Against this backdrop of intense on-track competition, “Five Lights” has been deployed to sustain fan momentum and maximise global broadcast viewership as the championship battles intensify. 

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