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Football Australia Partners With CUPRA


Football Australia have announced a partnership with performance car manufacturer, CUPRA, to support the development of men’s and women’s football.

In addition to the car company supporting the sport and development of current and emerging talent, the deal covers the men’s, women’s and youth national teams, with the CUPRA Formentor also featuring in the Matilda’s docu-series.

Commenting on the deal, CUPRA Australia director, Ben Wilks, said: “Football is the world game and a sport that invokes enormous passion in fans everywhere.”

“To be partnering with our national women’s and men’s team throughout not one, but three global tournaments is a source of immense pride for the entire CUPRA Tribe, and we can’t wait to get behind the teams in their quest for glory, and share our passion with the teams’ fan base of over seven million people,” he said.

Football Australia CEO, James Johnson, added: “Football Australia is proud to have partnered with CUPRA, a new and exciting performance car brand that will bring great energy to the Australian market.”

“Over the past 18 months we have worked hard to align football with commercial partners that believe in our sport, and recognise our game’s unique ability to unite and excite Australians.

“CUPRA has impressed us with its bold vision for the future, and we’re delighted that CUPRA has chosen football, and specifically our engaging and iconic national teams, as their first partner in the Australian market,” he said.

CUPRA Australia is set for launch in mid-year, releasing the Leon hatch, Ateca SUV, and Formentor.

The announcement comes after Football Australia announced a docu-series with Disney which follows the Maltidas’ journey to the 2023 FIFA Women’s World Cup.

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