Live sports and entertainment platform, Fite, have announced they will be broadcasting the upcoming Rugby League World Cup to markets including the United States, Germany, Italy and Spain.
Known for presenting major moments in many combat sports, such as boxing, MMA and pro wrestling, this deal will see Fite carry the Rugby League tournament to all of the Americas, as well as most of Europe and Africa, giving more people the opportunity to see the competition than any other broadcaster.
Following a 12-month delay to the tournament, due to the COVID-19 pandemic, the broadcast is being distributed by Integrated Sports Media (ISM) through an agreement with RDA Sports Media Rights.
Additionally, Fite will also present both the men’s and women’s Wheelchair Rugby League World Cup live in the United States.
Fite will provide viewers with multiple options to access the broadcast, offering both pay-per-view bundles, as well as a FITE+ subscription service.
Commenting on the deal, FITE COO, Michael Webber, said: “We’re proud that FITE has risen above the sports media scrum and won the largest amount ot territories for this major COVID-delayed event.”
“The Rugby League World Cup has recognized our reach and reliability in trusting us to deliver this to fans worldwide.
“This marks FITE’s first major move beyond its core in combat sports – even though Rugby is certainly full contact enough to keep our longtime viewers very, very happy,” he said.
ISM president, Doug Jacobs, added: “Rugby is one o the fastest growing sports in the United States, and we’re thrilled to be distributing Rugby League World Cup 2021 to American and international fans.”
“Elite teams and rugby player will be in action throughout the men’s and women’s tournaments,” He said.
This deal follows the announcements that the BBC will broadcast the tournament to the UK, while foxsports, and their streaming service, Kayo, will carry it in Australia.
