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FIFA Brings Mental Wellness Tools To Athletes, Fans, Workers

FIFA x Calm

FIFA Brings Mental Wellness Tools To Athletes, Fans, Workers

FIFA has partnered with Calm, making the mental wellness app the official mindfulness and meditation product of the 2022 Men’s FIFA World Cup, the 2023 Women’s FIFA World Cup and the 2023 FIFAe Nations Cup.

Through this collaboration, FIFA will give all athletes, coaches and training staff participating at the tournaments free subscriptions to Apple’s 2017 App of the Year, in addition to the volunteers and workforce at the events.

Fans will also receive a 50% discount on Calm subscriptions through exclusive offers prior to World Cups and other events.

Commenting on the partnership, FIFA director of medical, Andre Massey, said: “Mental and physical health are equal partners in the combined well-being of a person, and care for both must be seen as integral in caring for the footballing family.”

“As a sporting community, we need to create an environment that better supports metal well-being and mental health.

“The well-being of footballers at all levels of the game has always been and will always be the top priority of FIFA, as can be seen with this collaboration,” he said.

Calm vice president partnerships, Fergal Walker, added: “We’re proud to team up with FIFA, bringing mental wellness tools to the global football community.”

“This is just the beginning of our work together, and we’re excited for what’s to come as we integrate mental health into football, for players, for staff and of course for fans,” he said.

The announcement of this collaboration comes as FIFA continues to use tech to enhance major tournaments following the launch of the sports own athlete data app for the upcoming World Cup in Qatar.

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