FIBA Women’s World Cup Announces Three Partnerships
The International Basketball Federation (FIBA) has announced three partnerships with SIXT, DHL, and the Sydney Olympic Park Authority for the upcoming 2022 Women’s World Cup.
The deal will see the companies provide sustainable services to the tournament, including SIXT’s provision of electric vehicles to transport team, staff, and officials, while DHL will be the official warehousing and logistics partner, who will provide spectators with their logistical innovation experience through virtual reality.
Commenting on the partnership, SIXT Australia director, Matthew Beattie, said: “We’re proud to partner with an organisation that is delivering a bold, engaging, and inclusive tournament that celebrates the power and excitement of women’s basketball.”
“We are looking forward to seeing the Australian Opals compete with the many world superstars of women’s basketball as they inspire future generations of players in Australia,” Beattie said.
On their separate partnership, DHL vice president of HR, Rachael McDonald, added: “DHL Supply Chain is excited to help deliver the biggest international women’s basketball competition on its return to Australian shores.”
“We celebrate and promote diversity in logistics and this event aligns with our aspiration to be a great place to work for all.
“We couldn’t be prouder to also help this iconic sporting event achieve their sustainability goals by providing carbon-neutral warehousing.
“We are looking forward to seeing all the fans at our careers hub at the Fan Zone in 50 days’ time,” McDonald said.
On their role in the partnership, Sydney Olympic Park Authority CEO, Dr Liz Develin, said: “We set the bar high for all events and especially for the FIBA Women’s World Cup 2022.
“I feel our strong collaboration with the Local Organising Committee will ensure that it is the best ever,” Develin said.
On their latest partners, Women’s World Cup 2022, general manager of commercial, Dustin Lockett, said: “We are thrilled to be in partnership with SIXT, Sydney Olympic Park Authority and DHL.”
“All three companies are contributing critical components to the success of the Women’s Basketball World Cup 2022.
“To have the support of international companies in SIXT and DHL, and a world-class sporting precinct in Sydney Olympic Park Authority speaks volumes to the calibre of competition we’re going to witness in September.
“With only 50 days to go, we are looking forward to finalising discussions with other potential partnerships as we look to complete any remaining packages.
“There’s no better time to support women’s sport on home soil as the third globally ranked Opals look to go one better than their 2018 World Cup silver medal,” Lockett said.
The announcement comes after the local planning committee announced their intentions to make the tournament the most sustainable yet.
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