HomeFree ArticleLatest NewsF1 Strives For Innovation And Digital Transformation

F1 Strives For Innovation And Digital Transformation

F1 Strives For Innovation And Digital Transformation

Amazon Web Services (AWS), have announced a partnership extension with Formula 1 (F1), beginning a new phase of innovation and digital transformation of the sport.

The extension will see the pair explore new, unique and innovative ways for fans to enjoy F1 through machine learning, artificial intelligence and cloud technologies.

Additionally, the partnership will explore sustainable solutions across the sport, as well as building on previous work to reduce freight and personnel travel through remote production as the organisation aims to be net zero carbon by 2030.

Commenting on the partnership, F1 managing director of commercial, Brandon Snow, said: “Since 2018 AWS and Formula 1 have worked hand in hand to deliver insight and analysis for all our fans.”

“Together we have successfully delivered the speed, scalability, and reliability Formula 1 requires to bring the expert analysis and insights to all our audiences and stakeholders.

“AWS has the global reach, partner community, and breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets.

“We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years,” he said.

AWS SVP of sales, marketing and global services, Matt Garman, added: “AWS helps companies push the limits of what their data can do.”

“With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilize, analyse and act upon data to deliver insights to fans that weren’t possible before this collaboration.

“Leveraging the power of the world’s leading cloud, F1 is engaging with its growing global fan base in unique ways.

“Their vision and execution for digital transformation is impressive and we are excited F1 has selected AWS to continue to innovate together,” he said.

Elsewhere in F1, Audi is set to make its sponsorship return to the sport in 2026.

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