F1 Announces Partnership With Lenovo

Lenovo and Formula One (F1 ) have confirmed a partnership in a bid to push for ‘digital transformation’ across the sport.

Both parties have publicised they want to ‘push the boundaries’ and continue to explore what is possible with the combination of technology in sports.

Formula  One president and CEO, Stefano Domenicali, said: “As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology .”

“Like everything in Formula One, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season.

“Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings,” he said.

Lenovo chairman and CEO , Yang Yuanqing, said: “We are proud to announce our new global partnership with Formula One, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences.”

“This partnership is based on our shared passion for innovation, performance, and the winning spirit .

“Together Lenovo and Formula One will push the limits of technology to help shape a faster, smarter, and more sustainable future ,” Yuanqing said.

Lenovo will use it services to collect real-time data during races, which will be use by the F1’s broadcast partners in a bid to increase fan experiences.

The deal also allows F1 to begin to launch its ‘next-generation’ technology which includes augmented and virtual reality experiences for viewers across the globe .