Exclusive: Fujitsu continues “very successful” partnership with Essendon

Essendon’s Co-major partner Fujitsu General Australia has extended its sponsorship with the AFL club for a further four years, taking the partnership to 12 consecutive years.

As part of the deal, running through until 2025, Fujitsu will continue its support of the Bombers’ grassroots, community and female football programs and will also strengthen its involvement in the EFC Network – the club’s networking platform that brings together its commercial partners, corporate clients and coteries groups.

The Fujitsu General Australia logo will also continue to feature prominently on the club’s AFL playing Guernsey.

Fujitsu General Australia and New Zealand managing director, Philip Perham, said the sponsorship has proved to be “very successful”.

“The partnership with Essendon enables Fujitsu to reach the club’s extensive 81,000-strong membership base to help with brand awareness and unique content creation,” he said.

“The partnership with Essendon also enables Fujitsu General to reach a broader network as part of its commitment to playing sports accessible to many through grassroots programs, and the club’s diverse and inclusive community initiatives.

“We are also very excited for Essendon’s VFLW team following confirmation of the licence to be part of the AFLW competition in 2022.”

Essendon’s chief commercial officer, Nick Ryan, told The Ministry of Sport the success of the partnership is measured on multiple fronts.

“The success of the partnership is multi-faceted driving results from exposure, engagement, CSR initiatives, men’s/women’s programs and also includes a significant focus on our extensive B2B relationships, facilitated through the EFC Network,” he said.

Fujitsu is also the co-major partner of Essendon’s VFLW program and Ryan said the brand’s involvement with the club’s newly licenced AFLW team for the 2022/23season is still unknown and will be evaluated with them in the coming months.

Essendon’s 2021 premiership campaign came to end on the weekend after loosing by 49 point to the Western Bulldogs in the AFL elimination final.