English Premier League club, Everton, has enlisted sports consultancy firm, Elevate, to develop a commercial strategy regarding the Merseyside club’s new stadium.

Construction at the Bramley-Moore Dock began in August 2021, with the 53,000-seat stadium expected to open for the 2024/25 season.

Elevate will look to attract new collaborations and find a naming rights partner for the stadium precinct, which will also include hospitality opportunities for independent restaurants and bars.

Commenting on the partnership, Everton’s chief commercial and communications officer, Richard Kenyon, stated: “It is important that the club capitalises on the many commercial opportunities presented to us by what will be a world-class stadium on a world-famous waterfront.”

“To do this, we needed to find the right partner to ensure we maximised these opportunities, particularly in respect of commercial partnerships. We’re excited by the opportunities ahead of us – and to be working with Elevate to deliver them,” he said.

Elevate’s chief business officer, Shawn Doss, added: “Everton’s ambition to create one of the most premier stadiums in the world, on such a unique piece of property, has the potential to change the Club’s legacy and the City of Liverpool forever.”

“We are honoured to partner with Everton as we support their efforts to deliver the most sustainable, technologically advanced and fan-friendly football stadium in the Premier League.

“Everton and Elevate are aligned and confident in our shared commitment to create a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community,” he said.