HomeeSportsEA Sports & FIFA End Nearly 30 Year Partnership

EA Sports & FIFA End Nearly 30 Year Partnership


EA Sports & FIFA End Nearly 30 Year Partnership

FIFA and EA sport’s three-decade partnership will draw to an end next year, with the highly successful video game series taking on a new model as EA Sports FC.

Failing to reach an agreement after producing FIFA games since 1993, EA SPORTS will create the final game in partnership with FIFA later this year. 

Rebranding next year, EA Sports FC will not be allowed to use any FIFA content, however, retains license deals with significant soccer competitions such as the English Premier League and the UEFA-organized Champions League.

EA CEO, Andrew Wilson, said: “We’re thankful for our many years of a great partnership with FIFA.”

“The future of global football is very bright, and fandom around the world has never been stronger,” said the CEO. 

Wilson also promised, “even more innovative and authentic experiences to the growing football audience.”

FIFA has also assured the game’s name survival, stating that “a number of new non-stimulation games are already under production and will launch during the third quarter of this year,” including a tailored gaming experience featuring the FIFA World Cup Qatar 20222. 

Following this, FIFA says they will launch further games and virtual experiences around this year’s FIFA World Cup. 

FIFA president, Gianni Infantino, said: “I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans.”

“The FIFA name is the only global, original title. 

“FIFA 23, FIFA 24, FIFA 25 and FIFA 26, and so on – the constant is the FIFA name and it will remain forever and remain THE BEST.

“The interactive gaming and esports sector is on a path of unrivalled growth and diversification. 

“FIFA’s strategy is to ensure we can make the most of all future options and ensure a wide range of products and opportunities for gamers, fans, member associations and partners,” said Infantino. 

According to ESPN, licensing rights for the FIFA game rake them in approximately $150 million annually, being the biggest commercial earner in its estimated $7 billion total revenue from 2019 to 2022.

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