DAZN looks to the future with Ronaldo

Perform-owned sports streaming service DAZN, has managed to secure global soccer legend, Cristiano Ronaldo as its first global ambassador.

The Portugal and Juventus soccer star will promote DAZN across its current live markets, including Germany, Italy, Canada and Japan, as well as in future territories.

The two-and-a-half-year deal compliments DAZN’s recent deal were they secured exclusive rights to 114 matches each season from Serie A, the top flight of club soccer in Italy.

“The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans,” Ronaldo said.

“Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”

DAZN’s rights portfolio in Italy also includes Serie B, Italian soccer’s second tier, as well as Spain’s La Liga and France’s Ligue 1.

DAZN Chief Executive, James Rushton, is happy to have secured the services of Ronaldo and said it is a perfect fit.

“This is an incredibly exciting time for DAZN,” he said.

“As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same.

“Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him.

“He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”

Ronaldo made his competitive debut for Juventus on Saturday as the Serie A champions kicked off the new season with a 3-2 win over Chievo.