DAZN Group has announced a new group structure and leadership changes to grow sports streaming and fan engagement.

DAZN Group chairman, Kevin Mayer, said: “DAZN has become the global leader in sports streaming in just five years and it is time to take this business to the next level.”

Based in the UK, the group has an impact on every way fans engage with sport.

With our report only days ago on BT being in the limelight with DAZN, the big shift is becoming real as the changes provide more insight on their direction.

Now Sole CEO after being Co-CEO for less than 12 months

Shay Segev has been announced as the sole CEO of DAZN after only being a part of the company since June 2021.

“Shay’s technology background and outstanding history of delivering a strong performance culture will be hugely beneficial as DAZN introduces additional interactive fan engagement services, such as betting and e-commerce for users to enjoy alongside our core offering of live sports streaming,” Mayer said.

Darren Waterman will be joining the team as group chief financial officer after leaving his position as the leader for Amazon Prime Video’s finance team.

DAZN co-founder, James Rushton, will continue his role, overseeing growth in local markets, content and rights.

“James’ expertise in sports rights and deep understanding of the markets will ensure that DAZN continues to nurture and grow its core business,” Mayer said.

These new changes will create more global momentum at DAZN, with a strong focus on deepening fan’s interactive experiences with the company.

Markets DAZN currently operate in include USA (including Puerto Rico and the United States Virgin Islands), Italy, Spain, Canada, Germany, Austria, Switzerland, Brazil and Japan.

In December 2018, DAZN was estimated to be worth £3 billion: it was described as one of the United Kingdom’s few tech “unicorns”.