The acquisition of Moneyball Australia by Dabble marks a new era in the world of sports betting, where the sportsbook can offer even more to its customers.

With Moneyball’s unique position as Australia’s first platform to offer daily fantasy sports, Dabble will now be able to attract a younger generation of sports punters who want to be a part of a likeminded community.

As a result of the acquisition, Moneyball customers will have access to Dabble’s interactive features, including Copy Bet, the Banter Channel, and Activity Feed.

These features, combined with access to Sky Racing within the platform, will provide a truly immersive and engaging experience for sports punters.

Commenting on the acquisition, Dabble CEO, Tom Rundle, said: “Our offering as an inclusive, social and engaging betting experience is undoubtedly unique to the Australian wagering market.”

“We are excited by the growth of the Dabble community that this acquisition will deliver.

“With many of Moneyball’s customers already familiar with the community-based element of wagering via their strong daily fantasy sports background, we believe there is a tremendous alignment that will appeal to these customers, and make our community stronger,” he said.

Dabble’s growth strategy is based on increasing its demographic of social media savvy sports punters and the acquisition of Moneyball Australia is a major step in achieving this goal.

By utilising social media elements similar to Twitter, WhatsApp and TikTok, Dabble offers an innovative platform that appeals to a younger generation of punters.