One of Australia’s fastest growing wagering brands, Dabble, is set to embrace similar social media functionality to Twitter, WhatsApp, Instagram and TikTok to create an immersive social betting experience.

With 80% of users aged between 18-35, Dabble allows them to have followers and interact with celebrities including AFL premiership player, Heath Shaw, NBA champion, Andrew Bogut and former NRL star Robbie Farah, through the platform’s activity feed feature.

Dabble’s social betting experience is built on three features:

• Activity feed: The first feature punters will see, which shows the latest bets and tips from followed accounts.
• Banter Channel: Where customers can engage directly with each other to discuss tips, celebrate wins and commiserate bad beats.
• Copy bet: Gives the ability with one click to copy a bet from someone a customer follows and is used for half the bets placed on the platform.

Commenting on platform, Dabble CEO, Tom Rundle, said: “We believe that many people prefer to bet socially as opposed to individually.”

“Dabble helps create that social betting experience by building a community that creates plenty of banter and a connection to like-minded punters.

“Dabble appeals to a younger generation of customers who like to put themselves out there, talk about their tips and gain that following like you would see on any other social media platform.

“Our customers want to immerse themselves in the community and not just consume the content, but actively contribute to it.

“So ultimately, we aim to create a platform that allows social media savvy customers to engage with content created by us and other users, to enhance their entertainment and experience while betting,” he said.

Recently, TAB invested AUD$33 million for a 20% stake in Dabble, which will help develop the experience of their 150,000 customers.