Crows and Viterra continue partnership to boost regional footy

The Adelaide Crows are set to embark on a regional tour across South Australia, thanks to an ongoing partnership with the prominent agricultural network, Viterra.

This initiative, now in its second year, aims to engage local communities and bolster support for country football.

Expressing his enthusiasm about the partnership, Crows CEO, Tim Silvers, said: “The Country Connect initiative is a fantastic way to inspire the next generation, and last year, our collaboration with Viterra positively impacted hundreds of regionally-based children and their communities through three key events.”

Silvers also emphasised the importance of maintaining connections with country football and noted that the partnership allows the club to reach rural and regional areas where passion for the sport runs deep.

Viterra’s CEO ANZ, Phillip Hughes, added: “Sports are crucial in helping keep our communities active and connected, whether you’re participating or cheering from the sidelines, sport can greatly enhance mental health and wellbeing,” Hughes said.

As part of this collaboration, past players such as Tony Modra and Scott Welsh, along with current AFLW stars Eloise Joines, Chelsea Biddell, and Brooke Tonon, will actively participate in supporting local footy clubs.

The Crows plan to host junior clinics and distribute Country Crow memberships during their visits.

The initiative kicks off in Mundulla, in the state’s south-east, home to current Adelaide defender Mitch Hinge on May 31 and June 1.

Lastly, the Crows will travel to Booleroo Melrose Wilmington in the mid-north on June 21-22, and then to Wirrulla on the Eyre Peninsula on August 23-24.

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