Cricket Australia’s radio rights deal to finish with Crocmedia

CROCMEDIA is set to be the final player to secure radio broadcast rights for cricket this summer alongside ABC and Macquarie Radio.

The Daily Telegraph has received word that all three broadcasters will buy rights from Cricket Australia by the end of the week.

It’s anticipated that the Big Bash League could be broadcast by Crocmedia and Macquarie as a joint-venture, an arrangement currently in place between the networks for aspects of their AFL and NRL coverage.

However, in regards to test cricket, the two networks would be competitors working in opposition, as Macquarie is poised to broadcast these matches on their secondary stations — headed by the new 2UE sports channel in Sydney.

CA had been following the AFL model of trying to sell to as many interested parties as possible before talks with Triple M unexpectedly broke down.

Triple M won’t be replaced by an FM rival, with CA understood to be comfortable with the interest they have on the AM band.

Original story here