Cricket Australia Sponsors Donate Funds For Drought Relief
Australia’s Domain Brisbane Test against Sri Lanka for the Warne-Muralitharan trophy will raise funds for drought relief, with Cricket Australia’s sponsors delivering on their partnership.
Monies raised during the Brisbane Test will be used by drought relief charity, Rural Aid, to distribute hay bales and water to drought-stricken communities in Western Queensland and New South Wales.
With more than $3.7 million raised for the non-profit in the lead-up to this week’s test in Brisbane, the Australian cricket community has also been encouraged to rally around this important cause, as the Gabba provides activations dedicated to raising funds for Rural Aid during the match.
Woolloongabba Place will be taken over in support of the Drought Relief cause, with food vendors offering a ‘Parma for a Farmer’, with $1 from each parma sold going to Rural Aid, as well as a big screen for the cricket, and a mechanical bull.
Cricket Australia Chief Executive Officer, Kevin Roberts said: “Sport plays an integral part in the community, particularly when it is going through hardship.
“We’re very aware of the challenges for farmers and those living in rural Australia, so we want to do all we can to make a difference and have a positive impact on their lives through the Brisbane Test.”
Partner Initiatives:
– Specsavers is championing Bales for Boundaries on Day Two of the Domain Brisbane Test, donating $1,000 for every boundary hit across the day to Rural Aid
– Toyota is raffling a one-of-a-kind commemorative edition Landcruiser 200 Sahara, with tickets being sold at the Domain Brisbane Test
– Thanks to Alinta Energy the water from the Pool Deck will be transported to the Darling Downs region after the Test and final Big Bash fixtures at the Gabba. Fans can also donate a gold coin for an Alinta BBQ item on the Pool Deck throughout the Test
– Qantas donated $1 million to Rural Aid on the way to a total donation figure of $3 million which will be raised with its customers to help provide relief to Australia’s drought-affected farming communities
– This year, Lion Beer Australia announced that $1 from each carton of Iron Jack sold in Australia, and 50 cents from each schooner of Iron Jack sold at selected regional venues would be donated to Rural Aid – resulting in more than $1 million raised
– Commonwealth Bank fundraising for drought-affected farmers has exceeded $9.1 million, with $250,000 donated to Rural Aid’s “Buy a Bale” campaign
– Woolworths donated $1.5 million to allow Rural Aid to increase the number of counsellors they have supporting farmers and their families impacted by mental health issues as a result of the drought
– BKT Tyres donated $20,000 to Drought Relief in 2018 and will be supporting Drought Relief efforts at the Test
