With the start of the National Hockey League (NHL) season looming, the Toronto Maple Leafs and the Arizona Coyotes have announced their jersey patch sponsors.
The Coyotes have extended their partnership with Gila River Resorts & Casinos, which gives branding entitlement on the team’s home jerseys, while also being present in a variety of community activations.
Commenting on the partnership, Coyotes CEO, Kenneth Manuel, said: “Gila River is honored to be the first-ever Native American owned gaming enterprise to have its logo on an NHL jersey.”
“As local leaders, we have developed an incredible partnership with the Arizona Coyotes driving positive change in the community as well as bringing world class hockey to the Valley.
“We are thrilled to embark on this historic journey paving the way for other Native American gaming enterprises,” he said.
Meanwhile, the Maple Leafs have announced Dairy Farmers of Ontario as their patch sponsor, which builds on their multi-year partnership to support healthy living.
On the partnership expansion, Dairy Farmers CEO, Cheryl Smith, said: “Just as milk nourishes healthy bodies, Ontario’s dairy farming families proudly nourish healthy communities, and that’s been the focus of our ongoing partnership with the Toronto Maple Leafs.”
“Placing our Milk logo on the Leafs’ sweaters is a symbol of this shared commitment, and of milk’s role in building strong bodies and healthy lives,” she said.
The announcement comes after Mitchell & Ness partnered with the NHL and its 32 teams.
