Mitchell & Ness Partner With NHL For Merchandise

Gaining rights to the NHL and it’s 32 teams, Mitchell & Ness is set to design and manufacture officially licensed lifestyle apparel headwear and accessories.

Fanatics, acquiring Mitchell & Ness in February, also hold an e-commerce and licensing partnership with the NHL.

In addition to the agreement, Mitchell & Ness has agreed with the NHL Players association (NHLPA) for exclusive rights to feature NHL athletes on apparel.

NHL chief brand officer and senior executive vice president, Brian Jennings, commenting on the relationship, said: “Mitchell & Ness is at the cross section of fashion, streetwear, culture and authenticity, which is a sweet spot for hockey fans.”

“We have found tremendous success in partnerships with brands like Mitchell & Ness that have proven design and retail merits and that creatively showcase and reimagine the rich history of the NHL for today’s hockey fan,” Jennings said.

Fanatics president, Joe Bozich, noted the company is “thrilled” to have gained Mitchell & Ness in their portfolio and to begin working with the NHL on merchandise.

“The new assortment of Mitchell & Ness NHL products will flow through our sophisticated online and offline distribution channels to allow fans worldwide quick access to their incredible, high-quality products,” Bozich said.

Mitchell & Ness CEO, Kevin Wulff, said the company will distribute goods through digital channels, fanatics, flagship stores and offline retail partners.

“Its exciting to continue Mitchell & Ness’ tradition of translating the greatest moments on ice through premium product,” Wulff said.