The 2023 Super Bowl was one of the most anticipated events of the year, with fans eagerly awaiting the showdown between the Kansas City Chiefs and the Philadelphia Eagles.

But, as has become the norm, the commercials during the game also created a buzz, with companies spending a record-breaking US$7 million per 30-seconds, hoping to make a lasting impression on the millions of viewers tuning in.

One of the most talked-about commercials was the PopCorners ad, which saw the return of Bryan Cranston as Walter White, while Will Ferrell starred in a Netflix and General Motors collaboration, and Ben Affleck handed out donuts in a Dunkin’ commercial.

Movie studios also took the opportunity to release trailers for upcoming films, with Warner Bros unveiling the first trailer for The Flash and Marvel Studios releasing a new trailer for Guardians of the Galaxy Volume 3.

However, there was a noticeable absence in this year’s Super Bowl commercials, as crypto-related ads were nowhere to be seen.

The crypto market experienced significant turbulence in the past year, and companies seemed to be lying low, far from the dominant presence they had in the 2022 Super Bowl.

The crypto sector was riding high in 2021 and early 2022, with popular coins such as Bitcoin and Ethereum trading at over US$40,000 and US$3,000, respectively.

This garnered the attention of the mainstream, and crypto exchange companies like Crypto.com and FTX were quick to capitalise on the trend.

Crypto.com even hired NBA icon LeBron James for their Super Bowl ad, while FTX teamed up with Larry David for theirs.

However, the crypto market soon experienced a sharp decline, starting with the collapse of the TerraLuna coin a few months after the 2022 Super Bowl.

This was followed by the devastating collapse of FTX, which further compounded the crypto winter woes for the sector.