Collingwood and Nike Unite AFLW Program in ‘One-Club’ Expansion

Collingwood Football Club has announced an official expansion of its partnership with Nike, naming the global giant as the Official Apparel Partner across all sporting programs.

The deal marks a milestone in the club’s “One-Club” strategy, bringing the AFLW side under the Nike banner to unite every Magpies team, including the AFL, VFL, VFLW, Wheelchair, and community programs, under the iconic Swoosh for the first time.

Noting that the expansion reflects the shared values of high performance and community, Collingwood CEO, Craig Kelly, said: “It speaks to our true united approach, with all teams wearing the black and white stripes and the Swoosh together.” 

Nike’s vice president and general manager, Sandra Hore, expressed pride in seeing the commitment extend to the AFLW, noting that the brand’s mission is to bring “inspiration and innovation to every athlete.”

Nike has been “part of the fabric” of the club since 2017, but the AFLW program had previously operated under different apparel arrangements.

The transition ensures that the women’s squad now has access to the same high-performance Dri-FIT technology and elite-tier engineering as the men’s program.

Ash Centra: The Face of the New Era

The announcement coincided with the official start of the 2026 AFLW pre-season, which saw players return to the KGM Centre on Monday, 11 May.

Leading the transition is Nike ambassador and 2024 No. 1 draft pick Ash Centra, who highlighted the trust athletes place in the brand.

“I’ve grown up knowing Nike as a brand that’s focused on performance and pushing yourself to be your best,”

“It’s pretty special to partner with a brand that mirrors our program’s values,” Centra said. 

Centra, who extended her contract with the Magpies through 2027, remains a central figure in the club’s long-term commercial and on-field strategy.

The “new-look” Nike AFLW guernsey will make its competitive debut in the opening round of the 2026 NAB AFLW season this August. 

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