HomeFootballChanging Perception of Women’s Football as Viewership Records Are Broken

Changing Perception of Women’s Football as Viewership Records Are Broken

Changing Perception of Women’s Football as Viewership Records Are Broken

DAZN multi-year partnership with UEFA and YouTube has seen record viewership numbers regarding women’s football coverage.

The sporting subscription network has observed more than 3.6 million views in this year’s Women’s Champions League (UWCL) final between Lyon and FC Barcelona, which has seen a 56% increase on the DAZN YouTube channel compared to last season’s final.

UEFA, Chief of Women’s Football, Nadine Kessier, said: “Our first season of the revamped UEFA Women’s Champions League has been an amazing success story.

“We have seen clubs playing in their big stadiums, attendance records being broken across several clubs and countries and even a world record for an official women’s match broken twice at the iconic Camp Nou, where over 90,000 fans turned up and made history.

“Together with DAZN and YouTube, who streamed all matches for free to a global audience, we managed to give the women’s game the exposure it deserves.

“Through this, we keep changing perceptions. The mutual investment together with our broadcast and sponsorship partners and clubs is the basis for inspiring young girls and boys to follow the game and to dream of becoming professionals themselves.

“As a former player myself, I also know how motivating it is for the players of this generation to get this increased level of attention. The final in Turin was a very special occasion and we can’t wait for next season when the road to Eindhoven begins.”

DAZN and DAZN UWCL content was viewed in 230 plus countries and received an astonishing 64 million views on DAZN online platforms with 61 matches watched live, highlights, player interviews and any other content.

DAZN Group, CEO, Shay Segev, said: “The first season as the global broadcaster of the UWCL has been a tremendous success and reflects DAZN’s commitment to close the coverage gap between women’s and men’s sports.

“We are invigorated about year two and look forward to engaging even more audiences as we further contribute towards building popularity in women’s football.”

Approximately 4.1 million watched last week’s final in Turin live and DAZN for the past few months has received more than 12.3 plus million viewers and DAZN’s UWCL YouTube channel.

Football players were grateful that a platform like DAZN was prioritising Women’s football and giving it a platform to shine on its own.

Olympique Lyonnais, forward, Ada Hegerberg said: “DAZN’s involvement and work throughout this campaign has been invaluable. On a personal level, this season has been unbelievable.

“I can’t emphasize how much the quality of DAZN’s production helped in making the UEFA Women’s Champions League a product worthy of women’s football.

“Figures show that when made available, people tune in. It’s only the beginning. Bring it on.”

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