Challenger Investment Firm Secures Exclusive Title Sponsorship of PGA Tour Australasia
The PGA Tour of Australasia has announced a landmark deal with Challenger, one of Australia’s leading retirement income providers, that will see the tour rebranded as the Challenger PGA Tour of Australasia for the next three years.
The partnership is more than just a name change, as it reflects a shared vision to grow the game of golf both domestically and internationally. Challenger, which manages over $100 billion in retirement assets, has chosen this as its first-ever major sports sponsorship.
The CEO of the PGA of Australia, Gavin Kirkman, welcomed Challenger as a valuable partner, saying, “We are excited to work with Challenger and achieve our mutual goals over the next three years. We will be dedicated to providing more opportunities for our talented golf professionals to develop their skills and pursue their dreams, as well as creating engaging golf events across Australasia.”
Challenger Managing Director and CEO Nick Hamilton also expressed his enthusiasm for the partnership, saying, “Challenger is thrilled to partner with the PGA of Australia, WPGA and Golf Australia. With over nine million avid golf fans in Australia, and a sport of choice for over 45s, this partnership represents a great opportunity to showcase our brand and retirement expertise as we focus on taking a broader stance in retirement.”
As part of the sponsorship, Challenger will also support key vocational PGA Member initiatives that aim to strengthen their relationship with PGA Professionals, who play a crucial role in promoting and expanding golf at the club level.
The Challenger PGA Tour of Australasia’s upcoming season promises to be an exciting one, with events scheduled in six Australian states and territories, as well as New Zealand and Papua New Guinea. The calendar includes eight Challenger PGA Tour of Australasia events leading up to the year-end, featuring prestigious tournaments like the Fortinet Australian PGA Championship and the ISPS HANDA Australian Open. Furthermore, the 2023-24 season will offer an enhanced events schedule, with live broadcasts available for almost all tournaments via Fox Sports and Kayo, and simulcasts on Nine and Nine Now for the two Australian majors.
The full Challenger PGA Tour of Australasia schedule for 2023/24 will be revealed later this week.