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The Farmer’s Dog Secures Historic Partnership as First-Ever Official Pet Food Partner of the NFL

The Farmer’s Dog has announced a commercial partnership with the National Football League...

September 10, 2026
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Sydney FC and Under Armour Unveil 2026/27 Kits in Commercial and Design Showcase

Sydney FC has officially launched its new Home and Goalkeeper kits for the...

September 10, 2026
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Nine Entertainment Secures Six-Year English Premier League Rights Extension Through 2034

Nine Entertainment has announced a six-year extension of its exclusive Premier League rights,...

September 10, 2026
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Sports Entertainment Group Drives Commercial Campaign for NFL Match in Melbourne

Sports Entertainment Group has activated a multi-platform broadcast and activation campaign surrounding the...

September 10, 2026
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Bruce Precinct Master Plan Unveils Dual Scenarios for Canberra’s Sports and Urban Future

The Australian Government has advanced plans for a substantially redeveloped Canberra stadium with...

September 10, 2026
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USTA Strategic Broadcast Overhaul Secures Global Rights Holder Control for US Open

The United States Tennis Association (USTA) has successfully transitioned its US Open host...

September 10, 2026
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Melbourne Stars Extend Greenworks Australia Partnership

The Melbourne Stars have extended their partnership with Greenworks Australia for an...

September 10, 2026
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Mortgage Choice Expands Partnership to Include NBL and WNBL for 2026-27 Season

The National Basketball League and Women’s National Basketball League (WNBL) have signed Mortgage...

September 10, 2026
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Bank South Pacific Secures Record-Breaking Principal Partnership with PNG Chiefs Ahead of 2028 NRL Entry

The PNG Chiefs have secured the largest club sponsorship in National Rugby League...

September 9, 2026
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Formula 1 Partners with Pompeii for Madrid Grand Prix Capsule Collection

Formula 1 has partnered with Madrid-based design powerhouse Pompeii to launch an exclusive...

September 9, 2026
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Turkish Airlines to Replace Standard Chartered as Liverpool FC Main Partner in Landmark 2027 Deal

Liverpool Football Club has announced a transition, naming Turkish Airlines as its new...

September 9, 2026
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Formula 1 and DAZN Extend Long-Term Broadcast Partnership Across Spain, Andorra and Portugal Through 2030

Formula 1 has secured a multi-year broadcast extension with DAZN, ensuring the digital...

September 9, 2026
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Andrew N. Liveris AO as Headline Speaker for Women in Sport Summit 2026

Brisbane 2032 Olympic and Paralympic Games Organising Committee President Andrew N. Liveris AO...

September 9, 2026
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Cricket Australia Partners with Komo Technologies to Drive Fan Engagement and Data Strategy

Cricket Australia has partnered with Australian-developed audience engagement and data platform Komo Technologies....

September 9, 2026
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Collingwood FC and Seattle Seahawks Announce World-First Strategic Partnership Ahead of Historic MCG NFL Game

Collingwood Football Club has formalised a partnership with the National Football League...

September 9, 2026

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