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St Kilda and New Balance Extend Apparel Partnership Through 2030

The St Kilda Football Club has secured a long-term extension of its partnership...

May 4, 2026
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Western Bulldogs and Herald Sun Launch Sam Landsberger Journalism Fellowship

The Western Bulldogs have formalised a partnership with the Herald Sun and the...

May 4, 2026
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PUMA Appoints Mark Langer as CFO Amid Executive Reshuffle

PUMA SE has announced the appointment of Mark Langer as its new chief...

May 4, 2026
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Australian Olympic Committee Launches Indigenous Athlete Scholarships

The Australian Olympic Committee (AOC) has officially launched the Indigenous Athlete Scholarships, the...

May 4, 2026
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IOC Reportedly Suspends Esports Commission

The International Olympic Committee (IOC) has reportedly decided to put the activities of...

May 4, 2026
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Adidas Records Strong Start to the Year in the First Quarter of 2026

Adidas AG has reported a robust start to the 2026 fiscal year, with...

May 4, 2026
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Queensland join NSW in rejecting BBL privatisation, CA considers alternatives

Cricket Australia (CA) has been forced to reconsider its strategy for the Big...

May 1, 2026
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DAZN Acquires ViewLift to Accelerate US Expansion and B2B Strategy

DAZN Group has announced the acquisition of ViewLift, a leading US-based provider of...

May 1, 2026
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MLS and KKR Form “Hometown Soccer Holdings” to Scale MLS NEXT Pro

Major League Soccer (MLS) and global investment firm KKR have announced a strategic...

May 1, 2026
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adidas and DFL Enter Landmark “Official Future Partner” Agreement

The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...

May 1, 2026
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Formula 1 Names FanDuel as First Official Betting Operator in North America

Formula 1 has announced a multi-year partnership with FanDuel, marking the first time...

May 1, 2026
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World Rugby and IMG Agree Strategic Partnership to Accelerate U.S. Growth

World Rugby and global sports marketing powerhouse IMG have entered into a long-term...

May 1, 2026
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UC Capitals and Supercurious Extend Strategic Creative Partnership

The UC Capitals have announced a two-season extension of their strategic and creative...

April 30, 2026
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Adidas Joins Common Goal as Lead Partner for World Football Giving Day

World Football Giving Day, a new global initiative spearheaded by the social impact...

April 30, 2026
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Collingwood Welcomes Myer to Black and White Family in Major Partnership

The Collingwood Football Club has officially welcomed Myer as a Major Partner, marking...

April 30, 2026

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