Category: Motorsports
NASCAR Inks $7.7 Billion Media Rights Extension
NASCAR has sealed a seven-year media rights extension valued at 'US$7.7 billion' with...
December 1, 2023
Monster Energy Joins McLaren in New Formula 1 Partnership and Bids Farewell to Mercedes
Energy drinks powerhouse Monster Energy has recently revealed a new partnership with the...
November 30, 2023
FIA revolutionises Track Limit Enforcement with AI technology trial at Abu Dhabi Grand Prix
The International Automobile Federation (FIA), the governing body for motor racing, has unveiled...
November 25, 2023
F1’s Las Vegas Grand Prix reaches average of 1.3 million viewers on ESPN
Last weekend’s Formula 1 Las Vegas Grand Prix showcased a strong viewership performance...
November 23, 2023
Lewis Hamilton’s 2013 Mercedes F1 fetches $18.8 Million at Las Vegas GP auction
Lewis Hamilton’s victorious 2013 Mercedes Formula 1 car, which marked his debut win...
November 22, 2023
Mercedes F1 team partners with WhatsApp
The Mercedes Formula 1 team has entered into a multi-year partnership with the...
November 21, 2023
Las Vegas GP defies pre-race criticism to exceed expectations on and off the track
Max Verstappen, initially critical of the Las Vegas Grand Prix, ended up singing...
November 20, 2023
STN Video secures partnership with Formula 1 ahead of Las Vegas Grand Prix
Canada-based media company STN Video has announced a new partnership with Formula 1,...
November 17, 2023
General Motors gears up to enter Formula 1 as power unit supplier
US automotive giant General Motors (GM) is set to make its mark in...
November 16, 2023
Formula E accelerates media presence via renewed deal with Eclat Media Group
Formula E, the premier electric single-seater motor racing series, has reaffirmed its commitment...
November 15, 2023
Pirelli named Official Tyre Partner for FIA GT World Cup until 2025
The International Automobile Federation (FIA) has unveiled a three-year partnership with Pirelli, the...
November 8, 2023
Formula 1 achieves substantial year-on-year growth for third quarter, earns $887m
Formula 1, the pinnacle of motor racing, has revved up an impressive year-on-year...
November 7, 2023
Formula One considers Sprint Weekend changes to boost interest
Formula One is contemplating significant alterations to the structure of its sprint weekends...
October 25, 2023
Netflix Cup celebrity golf tournament to feature PGA Tour pros and F1 stars
Netflix has officially unveiled plans to organise its first live sports event, the...
October 20, 2023
American Express partners with F1 in first sports sponsorship deal in over a decade
American Express has made a strategic move in the world of sports sponsorship,...
October 17, 2023
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