STN Video secures partnership with Formula 1 ahead of Las Vegas Grand Prix
Canada-based media company STN Video has announced a new partnership with Formula 1, allowing publishers on the STN Online Video Platform to deliver F1 video clips to their users monthly.
The collaboration comes just ahead of the inaugural Las Vegas Grand Prix scheduled for November 19.
F1 experienced significant growth in US live race viewership in 2022, reaching a record average of 1.21 million viewers per race. STN Video’s platform, with an audience across more than 2,000 publishing partners reaching over 50 million users monthly, will facilitate the distribution of F1 content to engage the growing North American fanbase.
“We have been thrilled with how engaged, passionate, and involved our growing North American fan base has become, and the demand for Formula 1 content continues to increase,” said Jonny Haworth, Formula 1 director of commercial partnerships.
“Our agreement with STN Video, and the huge reach provided by its publishing partners, will ensure that level of engagement and growth continues.”
Yarko Petryshyn, director of business development at STN Video, added, “The growth in popularity of Formula 1 is directly related to the new and innovative ways that they are connecting with fans, and we are delighted that our publishers will now be able to deliver Formula 1 content to their users.”
Formula 1 joins other prominent sports organisations in partnering with STN Video, including the NFL and Major League Soccer, both of which recently renewed their deals with the digital platform. STN Video also has partnerships with Major League Baseball and National Hockey League, and has served as the exclusive highlights distribution partner of the PGA Tour since 2014.
As the penultimate race of the 2023 F1 season, the Las Vegas Grand Prix precedes the season finale in Abu Dhabi on November 26. The partnership with STN Video reflects Formula 1’s commitment to expanding its digital presence and engaging fans through diverse platforms.
Image credit: Rezk Assaf