Category: Last Year in Sport
Pickstar Raises $5 Million, Targets US Expansion
[vc_row][vc_column][vc_column_text]Pickstar, Australia’s largest marketplace for brands, corporates and consumers to connect with athletes...
February 28, 2022
NHL Partners With TikTok For Athlete-Driven Content
[vc_row][vc_column][vc_column_text]The NHL has announced a new partnership with TikTok and the National Hockey...
February 25, 2022
Cryptocurrency Sponsorships To Be Worth $5 Billion By 2026
[vc_row][vc_column][vc_column_text]A new report from Nielsen has estimated the sponsorship investment in sport from...
February 25, 2022
IMG Academy Forms Women In Sport Committee
[vc_row][vc_column][vc_column_text]Global academic and athletic development institution, IMG Academy, has announced the formation of...
January 31, 2022
Australian Olympic Team Partners With Hancock Through 2026
[vc_row][vc_column][vc_column_text]The Australian Olympic Committee (AOC) has announced a new partnership with Hancock Prospecting...
January 31, 2022
TikTok Becomes First Title Sponsor Of Women’s Six Nations
[vc_row][vc_column][vc_column_text]TikTok has officially become the first ever title sponsor of the women’s Six...
January 28, 2022
NFL Records $2.5 Billion In Sponsorship Revenue
[vc_row][vc_column][vc_column_text]A new study by sponsorship agency, IEG, has revealed the total sponsorship rights...
January 28, 2022
Singapore F1 Grand Prix Renewed For Seven Years
[vc_row][vc_column][vc_column_text]Formula One (F1) has announced a partnership extension with the Singapore GP Pte...
January 28, 2022
ESL’s $1 Billion Deal
[vc_row][vc_column][vc_column_text]ESL and Faceit have been sold for $1.5 Billion, the largest esport sale...
January 27, 2022
Supercars Sold To RACE To Usher In New Era For Australian Motorsport
Archer Capital has confirmed the sale of its majority stake in Supercars to...
October 28, 2021
A-Leagues Nearing $130 Million Private Equity Deal
[vc_row][vc_column][vc_column_text]Reports have emerged the Australian Professional Leagues (APL) are close to finalising a...
October 27, 2021
Football Australia And Sport Integrity Australia Launch Independent Framework
[vc_row][vc_column][vc_column_text]Sport Integrity Australia and Football Australia have launched an independent complaints and reports...
October 22, 2021
$600 Million NRL And Nine Broadcast Negotiation Difficulties
[vc_row][vc_column][vc_column_text]Following recent reports Channel Nine and the NRL were set to finalise a...
October 22, 2021
Exclusive: How Wearables Are Influencing Sport Performance
[vc_row][vc_column][vc_column_text]Following the launch of WHOOP 4.0, WHOOP co-founder and chief technology officer, John...
October 22, 2021
LaLiga Tech Introduces New League Of Technology
[vc_row][vc_column][vc_column_text][mkdf_dropcaps type="normal" color="#f55549" background_color=""]S[/mkdf_dropcaps] panish top-flight football league, LaLiga, has officially launched their...
September 30, 2021
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