HomeLast Year in SportTikTok Becomes First Title Sponsor Of Women’s Six Nations

TikTok Becomes First Title Sponsor Of Women’s Six Nations

Women's Six Nations Rugby TikTok

TikTok Becomes First Title Sponsor Of Women’s Six Nations

TikTok has officially become the first ever title sponsor of the women’s Six Nations rugby tournament as part of a wider four-year partnership.

Within the partnership, TikTok will also become an official partner of the men’s championship, ahead of the start of the men’s tournament on 5 February, followed by the women’s tournament on 26 March.

As part of the partnership, the short-form video platform, TikTok, will have each of the six nations involved in the tournament utilise dedicated TikTok rugby creators to generate unique content across both the Six Nations Rugby and TikTok accounts.

TikTok Europe general manager, Rich Waterworth, said the partnership will capitalise on the more than 5.1 billion views of its Six Nations rugby content to boost the exposure and reach of the women’s competition.

“The fast growth of sporting talent, fan communities, sports trends and commentary on TikTok makes the platform a compelling place to engage new and existing audiences for Six Nations rugby, bringing the spirit and passion of these iconic tournaments to our diverse and creative community,” Waterworth said.

“We’re especially delighted to be the title sponsor of what is now the TikTok Women’s Six Nations; as a platform that’s built around inclusion, we are passionate about giving an equal footing to men’s and women’s sport,” he said.

Six Nations Rugby chief executive, Ben Morel, said: “The significance of our partnership with TikTok cannot be understated.”

“The very first title partner in the history of the Women’s Six Nations championship, as well as support for the Guinness Six Nations and Autumn Nations Series, is something to be incredibly excited about.

“TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year.

“Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the women’s game in front of more people,” Morel said.

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